Affiliate marketing is suitable for a variety of websites. For example, affiliates are used to make money from comparison websites or coupon websites. However, affiliates that are embedded in content websites get the largest share of commissions. A whopping 39 percent of the affiliate commissions are generated by content marketing.
Affiliate marketing generates 16 percent of all online orders. That's quite a lot.
With a share of 16 percent, affiliate marketing is just as successful as email marketing. Only organic and paid search results generate more online orders - each of them make up about 20 percent.